Okam Digital Agency
Founded by two Google veterans, these algorithm experts run their agency based on the principles of Ockham’s Razor - when faced with multiple explanations for a phenomenon, the simplest explanation is usually the best. Trusting the computer to do what it does best and cutting through agency lingo and razzle-dazzle, Okam simplifies growing your business through Google Ads.
In collaboration with graphic designer Joe de Weijer.
Okam’s branding proposal brings forward an unapologetically digital visual language, rooted in the reliability of hard data and simplified and user-friendly interfaces of early computer software features.
Joe and I kept colour palettes to a minimum, and typography was also inspired by the unique visuals of the binary-code world.
Branding Design: Joe de Weijer and Vitoria Bas | Illustration: Vitoria Bas | Web Design: Joe de Weijer | Web developing: Oleksii Onopriienko